Branding is an important component to the sustainability of reentry programs; it helps establish program recognition and credibility, while also supporting fundraising goals. However, developing a branding strategy requires strategies such as developing effective mission statements, meaningful logos, and compelling narratives.

This infographic from the Evaluation and Sustainability Training and Technical Assistance (ES TTA) team at RTI International and the Center for Justice Innovation (formerly the Center for Court Innovation) provides an overview of branding tips that can be used by reentry programs to connect with stakeholders and different audiences.

Other infographics in the "Sustainability Basics" series:

• How to Develop a Funding Strategy for Your Reentry Program
• How to Develop a Communications Strategy for Your Reentry Program