Narrative and Visual Storytelling: Strategies for Conveying the Impact of Reentry Programs
Getting the word out about your reentry program is key to raising public awareness about your program with participants and community members, maintaining engagement with your program partners, and attracting funders. This brief discusses practical strategies that can be used to effectively convey the benefits of your reentry program to your target audiences, including these:
- Identify the specific audiences you are trying to reach.
- When developing a communication strategy, think about how you might tell your program’s story.
- To demonstrate your program’s impact, consider developing visual storytelling products to complement more traditional methods of communication.
- Take advantage of free or low-cost design resources available online.
- Disseminate your reports and other products through the channels or platforms that are most likely to reach your target audiences (e.g., social media platforms, electronic mailing lists, or other channels frequently used by these audiences).
This brief from the Evaluation and Sustainability Training and Technical Assistance (ES TTA) team at RTI International and the https://www.innovatingjustice.org/ (formerly the Center for Court Innovation) offers strategies for breaking through information overload and effectively conveying the benefits of a reentry program to key target audiences.
View the brief (PDF)
