Building an effective social media presence can help ensure the sustainability of reentry programs. However, an effective social media presence requires a strategic approach, with steps such as:  

1. Setting specific goals or a long-term social media strategy 
2. Organizing content in a way that is educational, informational, or inspirational 
3. Posting interactive content 
4. Planning your posts  

This infographic from the Evaluation and Sustainability Training and Technical Assistance (ES TTA) team at RTI International and the Center for Justice Innovation (formerly the Center for Court Innovation) provides an overview of tips to start and build an effective social media strategy.

Related Resource:

• Infographic: Choosing a Social Media Platform