Social media is a powerful tool for sharing information about your reentry program. Using social media can increase program awareness, reach your target population, grow your network of supporters, and build trust with your audience through consistent messaging, which in turn strengthens your brand and supports sustainability efforts. This webinar discusses various social media platforms, highlights best practices for social media use, and provides guidance on how to measure the effectiveness of your social media efforts. A presentation from a Second Chance Act reentry program, Pathfinders of Tarrant County, demonstrates how Pathfinders used social media to strengthen its reentry program.

This webinar from the Evaluation and Sustainability Training and Technical Assistance (ES TTA) team at RTI International and the Center for Justice Innovation (formerly the Center for Court Innovation) addresses the benefits of a social media presence and how to post content effectively. 

Presenters include:

• Elizabeth Ling, Center for Justice Innovation (formerly the Center for Court Innovation)
• Emma Dayton, Center for Justice Innovation (formerly the Center for Court Innovation)
• Nathaniel Aranda, Pathfinders of Tarrant County