An effective sustainability strategy can increase your reentry program’s longevity, increase your program’s partners and champions, and help secure reliable and consistent funding. Achieving program sustainability is an ever-evolving process that includes developing a strategy about how you will build and maintain program capacity through effective communications, branding, and efforts to secure funding. Sustainability has three primary components: 

1. Communications: how you share information about your reentry program with different audiences;   
2. Branding: the process of developing the brand identity (what the audience sees, or the visuals shared) that results in the brand image (how the program is perceived); and  
3. Funding: focuses on developing a strategy to determine how you will focus on securing new funding to sustain your reentry program after current funding ends or expand your program with additional resources. 

This interactive toolkit from the Evaluation and Sustainability Training and Technical Assistance (ES TTA) team at RTI International and the Center for Justice Innovation (formerly the Center for Court Innovation) provides tips on these three key areas of sustainability planning. 

View the toolkit (PDF)